Fox Restaurant Concepts, the eponymous hospitality group led by restaurateur Sam Fox, secured a lease today for another iteration of its famed healthy fast-casual spot, Flower Child, which is set to open next year at PV, the growing Paradise Valley Mall redevelopment project, according to a press release from real estate firm RED Development.
In a statement, Fox – who’s also opening a Blanco Cocina + Cantina in PV – said, “Bringing Blanco and Flower Child to such an iconic location felt like a natural fit,” adding, “It’s an honor to be a part of this vibrant transformation and we can’t wait to share our concepts with the community, we know both will become staples at PV.”
Flower Child is a fast-casual restaurant designed to inspire and support healthy lifestyles. The multi-location restaurant provides made-from-scratch meals accessible to various dietary needs, with a menu that offers customizable bowls, wraps, salads, different mix-and-match veggies, grains, fruits, and healthy proteins.
It’s clean eating with convenience.
Known for its cheerful staff and uplifting dining environment, Flower Child has locations in Arizona, California, Colorado, Georgia, Maryland, Nevada, North Carolina, Texas, Virginia, and Washington D.C.
Aside from Flower Child and Blanco, RED Development announced four other tenants moving into PV, including Sephora, full-service salon Aveda, award-winning local brewers Wren House Brewing Co., and Tucson-based Frost Gelato.
At more than 100 acres and situated in the heart of one of the oldest and most affluent neighborhoods in metro Phoenix, PV is expected to become one of the Southwest’s most monumental mixed-use developments.
The multi-phase, multi-year project will feature a mecca of dining, entertainment, and retail experiences along with a hotel. It will be surrounded by lush landscaping, linked open spaces, and expansive walk and bike paths, giving live-work-play a new meaning with luxury residential complexes and office campuses with sought-after amenities, including a four-story office building complete with rooftop amenities such as a tenant lounge, training center, and pickleball court.
“PV is not just about revitalizing the former Paradise Valley Mall, but creating a new destination that can be the core of the community,” said Mike Ebert, managing partner at RED. “Welcoming best-in-class tenants like Sam Fox’s Blanco and Flower Child, Sephora and Aveda along with local favorites Wren House Brewing and Frost Gelato brings us a step closer to shaping the space we envisioned that fundamentally fosters a sense of belonging and pride in the neighborhood.”
This article was taken from a press release shared with What Now Phoenix.