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If you’re already a fan of the eateries Bei Sushi, Bei Express, Junn All You Can Eat Sushi, and Zu Izakaya Asian Kitchen and Bar, you’ll be excited to learn the restaurant group behind them is bringing a new concept to the Valley. Under their Zu brand, New Culinary Concepts will open Zu & Pocha sometime this year.
New Concepts began in 2013 with Bei Sushi Bar. Now they are on to their fifth restaurant. Zu & Pocha is “the place where luxury dining meets the comfort of traditional Korean dishes.” The concept boasts a taste ‘only the locals experience.’ You can expect expert seafood chefs and a background in delicious Korean food.
We were unable to reach the owners at the time of publication, but according to the eatery’s website, Zu & Pocha should open soon—in the third quarter of 2021. The eatery will be located at 1212 E Apache Blvd, near University Heights at the intersection of S Terrace Rd and Apache Blvd.