Potbelly, the iconic neighborhood sandwich shop, announced the completion of six new multi-unit development agreements, including sites in Phoenix.
The company recently announced a significant multi-unit development to bring 32 new shops to markets in six states over the next eight years, according to a press release. As part of this news, new franchisee Adam Warda has signed a five-unit development agreement to bring Potbelly’s iconic neighborhood sandwiches to the North Peoria and North Phoenix areas of the market. Potbelly already has ten locations in the greater Phoenix area.
“These commitments represent our dedication to executing efficiently on our franchise-led growth strategy,” Bob Wright, President and CEO of Potbelly, said in a press release. “Each of these new development opportunities supports our long-term plans for expansion in the United States. We are highly motivated by the growth we have seen thus far in 2024 and look forward to carrying this momentum with us into 2025.”
The commitments, which include an expanded partnership with Potbelly founder Bryant Keil, will also bring new Potbelly shops to Illinois, Missouri, North Carolina, Texas, and Virginia, with new and existing franchisee partners. Potbelly’s long-term goal is to reach 2,000 shops, with at least 85% of those locations being franchised, as part of the company’s Franchise Growth Acceleration Initiative. Most recently, Potbelly announced an agreement with long-term franchise partner Royal Restaurant Group to bring Potbelly to Georgia for the first time, with 15 new shops planned for the greater Atlanta area.
“We are thrilled to partner with strong franchisees who bring a diverse skillset and range of experience to our brand,” Lynette McKee, Senior Vice President of Franchising at Potbelly, said in a press release. “When looking for franchise owners and operators, we seek out partners who embody our core values and strive to deliver excellent service and delicious offerings to every customer. We look forward to these new and continued partnerships as we look to bring the Potbelly brand to more neighborhoods across the U.S.”
