Robeks Opens in North Phoenix, Bringing Fresh and Healthy Options to the Community

Family-Owned Smoothie Shop Near Paradise Valley Hosts Grand Opening
Robeks Opens in North Phoenix, Bringing Fresh and Healthy Options to the Community
Photo: Official

Robeks, the go-to destination for freshly crafted smoothies, juices, açai bowls, and premium toasts, has opened its newest location in North Phoenix at 15530 North Tatum Blvd, in the Village Shopping Center. The new store is conveniently located just north of Paradise Valley at Tatum and Greenway next to Dunkin’.

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This locally owned and operated Robeks is the first of a three-unit development agreement for husband-and-wife Fred and Anita Edwards. Working alongside their daughter Aziauna, the couple is turning a lifelong passion for health and wellness into a family business. The trio looks forward to bringing nutritious, delicious, and convenient options to busy families, fitness fanatics, and smoothie enthusiasts alike. Aziauna, who previously worked at two Valley Robeks, found a natural fit in the business’s mission to provide delicious, wholesome products that make people feel good.

“We are thrilled to open our first Robeks in North Phoenix and offer a wide range of better-for-you options,” said Fred in a statement. “As a family, we’re deeply committed to promoting wellness, and we saw this venture not only as a great business opportunity, but as a way to share our passion for health with our neighbors. Robeks is a concept that aligns with our values, and it’s something that we can pass along to future generations, encouraging families to embrace a healthy, tasty lifestyle together.”

This new location is just the beginning for the family, as they also plan to expand their footprint with two additional Robeks restaurants. The second location, currently under construction in North Scottsdale, is expected to open by mid-December, furthering the mission to make healthy eating more accessible in Arizona and add to the footprint of 11 Robeks throughout the state.

“As Robeks continues to grow, it’s inspiring to see franchisees like Fred, Anita, and Aziauna embrace our brand’s core values and bring the Robeks experience to new communities,” said David Rawnsley, President of Robeks. “Their passion for health and wellness is a perfect match for what we stand for, and we’re thrilled to have them introduce our fresh, nutritious offerings to the Valley of the Sun. This Robeks will undoubtedly become a go-to destination for those looking for healthy and delicious options.”

Robeks has established partnerships with leading third-party online and mobile food-ordering delivery providers to provide customers with a hassle-free option for delivery. This collaboration enables guests to relish the finest, flavorful smoothies, juices, and bowls in the convenience of their own homes or workplaces. Placing orders is made convenient through the Robeks mobile app, which can be freely downloaded from the iOS app store or Google Play, as well as through Robeks.com. Even when choosing delivery through the Robeks mobile app, customers can still accumulate “Robeks Rewards” points and savor the same exceptional taste and quality found in-store.

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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