Roll-Em-Up Taquitos, the “first street casual restaurant brand and only taquito-centric franchise opportunity in the world,” is gearing up to make its Chandler debut at 301 S Arizona Ave later this spring, according to Cameron Jackman, CMO of PMR Group, partner of SE Valley Roll-Em-Up franchise.
“We’re thrilled at the opportunity to bring Roll-Em-Up Taquitos to the Southeast Valley,” Jackman tells What Now Phoenix. “Our team first fell in love with the food, then the brand over a year ago. Our first location is slated to be in downtown Chandler at the southeast corner [of] Frye and Arizona Ave.”
Jackman says that construction on the new location will begin next month and that the group anticipates an opening mid-Spring.
What’s more, Jackman’s says that PMR Group will open additional locations over the next three years, and has already identified locations in Chandler, Gilbert, and Queen Creek for future expansion, adding, “Our Gilbert location is forecasted to open this summer.”
The Chandler outpost is part and parcel of Roll-Em-Up Taquitos franchise deals and expansion efforts that called for some 30 locations when it was announced last year. Of those 30, PMR Group signed on to bring five units to Chandler, according to industry media outlet franchising.com.
Incidentally, What Now Phoenix reported last year that the company was slated to open two locations by December 2022, including Goodyear and Scottsdale, however, Roll-Em-Up Taquitos’ official website still lists all Arizona locations – Phoenix, Prescott, Flagstaff, and Lake Havasu – as coming soon.
Inspired by the recipes of the fabled Mama Karen, Roll-Em-Up Taquitos was founded by father-and-son team Ron and Ryan Usrey. The humble menu consists of a three or five-pack of beef, chicken, potato, or cheese taquitos made with corn or flour tortillas and served with or without sour cream, cheese, and signature guac sauce.
Today, the company “[stays] true to who we are by rollin’ up daily and only using fresh ingredients, pan-fried to order… just like Mama Karen did.” And with hopes of opening more than 500 locations in the next five years, Roll-Em-Up Taquitos promises “it’s going to be a crazy ride.”