RED Development revealed that six new tenants are opening at PV, the redevelopment of the former Paradise Valley Mall, with a roster ranging from restaurants, including two concepts by restaurateur Sam Fox, to beauty retailers and services along with the expansion of local favorites opening in 2024.
Fox Restaurant Concepts is opening Blanco Cocina + Cantina and Flower Child, in summer 2024. Blanco is a Sonoran-style Mexican restaurant and will debut an expanded dinner experience featuring tacos on house-made corn tortillas and cheese crisps for sharing alongside new, steak and seafood mains. The bar program will also be featuring cocktails and design elements inspired by Nashville-based sister concept, Pushing Daisies.
Blanco will be adjacent to PV’s 3-acre central park and community gathering place – located in the heart of the mixed-use development. Flower Child, a healthy fast-casual restaurant catering to all lifestyles from vegetarian and vegan to keto and paleo, will be situated nearby.
“Bringing Blanco and Flower Child to such an iconic location felt like a natural fit. With Blanco being the center beacon around the park, launching the restaurant’s new dining experience here was an opportunity we couldn’t miss,” said Fox, founder of Fox Restaurant Concepts in a statement. “It’s an honor to be a part of this vibrant transformation and we can’t wait to share our concepts with the community, we know both will become staples at PV.”
Sephora, the largest beauty omni-retailer in the U.S., is also coming to PV. Joining the new tenant lineup is Aveda, the high-performance, plant-based hair and skin care brand, with Distinctive Salon Aveda. The full-service salon will offer services to women, men and children spanning across haircuts, styling, color, extensions and more that connect beauty, well-being and sustainability with powerful products rooted in nature.
Also opening next year is Wren House Brewing Co., offering crafted beer with Arizona roots. Frost Gelato, the Tucson-headquartered company serving classic and inventive flavors of handcrafted gelato and sorbet, is expanding with the opening of its fifth Valley location. Frost imports most of its raw ingredients from Italy and produces all its gelato and sorbet on site, fresh daily. Under the direction of Nazario Melchionda, the award-winning master gelato chef hailing from Bologna, Italy, Frost creates authentic Italian gelato.
“The progress being made at PV is phenomenal and the upcoming phase one opening represents a significant milestone for Phoenix,” said Councilwoman Debra Stark. “This project will undoubtedly leave a positive impact on our local economy. PV is truly a testament to the strength and resiliency of our community, and I look forward to seeing the continued growth and prosperity it will bring.”
At more than 100 acres and situated in the heart of one of the oldest and most affluent neighborhoods in metro Phoenix, the multi-phase, multi-year project will feature dining, entertainment and retail experiences along with a hotel. It will be surrounded by lush landscaping, linked open spaces and expansive walk and bike paths. PV will include luxury residential complexes and office campuses including a four-story office building complete with rooftop amenities such as a tenant lounge, training center and pickleball court.
Opening during the first phase of the redevelopment in 2024, the mixed-use development will be home to a 400-residence luxury apartment building, The Blake, by StreetLights Residential, Whole Foods Market and Harkins Ciné Grill, a new dine-in luxury theatre concept.
“PV is not just about revitalizing the former Paradise Valley Mall, but creating a new destination that can be the core of the community,” said Mike Ebert, managing partner at RED. “Welcoming best-in-class tenants like Sam Fox’s Blanco and Flower Child, Sephora and Aveda along with local favorites Wren House Brewing and Frost Gelato brings us a step closer to shaping the space we envisioned that fundamentally fosters a sense of belonging and pride in the neighborhood.”
