Mission BBQ, the patriotic brand whose mission it is to honor our vets and first responders, signed on for the upcoming Surprise City Center development that’s slated to take over one square mile between Bell and Greenway roads and Bullard Ave and Litchfield Rd, according to an article published yesterday, June 21, in the Phoenix Business Journal.
Mission BBQ is yet to put down roots in Arizona, meaning this location could mark the brand’s state-wide debut unless another outpost opens between now and Surprise City Center’s tentative phase one completion schedule of Q3 2024.
A representative of Mission BBQ did not immediately return a request for comment.
Mission BBQ was founded on Sep 11, 2011 – a decade after the World Trade Center attacks. Inspired by the events of that fateful day and the “brave men and women who have sworn to protect and serve our communities and our country,” former Outback Steakhouse executive Stephen Newton and former Under Armour executive Bill Krauss teamed up, driven by their passion for BBQ, unwavering patriotism, and belief in “running a business with meaning and purpose.”
Clearly, it was a recipe Americans were hungry for, as over the past 11 years Mission BBQ has opened more than 100 locations across the nation while donating more than $20,000,000 to various fundraisers and service projects for veterans and first responders, according to the company’s website.
As for the food, Newton and Krauss – who believe that BBQ is truly the only culinary tradition America can lay claim to – traveled “From Texas to Kansas City, the Carolinas to St. Louis, and all the tasty local joints on back roads and in backyards nationwide, we grilled the Grill-Masters. Learned their secret sauces. Sampled the best they had to offer again and again…Then we brought it all home to share.”
The result is six barbecue sauces made in-house and a menu that’s brimming with brisket, pulled pork, spare ribs, salmon, and much more.