Via 313, the pizzeria chain known for its square, Detroit-style pizzas, is preparing to open two new Phoenix locations, including one in Tempe at 715 S Rural Road, Site #101.
The company’s newest location will move into the former home of Cafe Rio Mexican Grill, according to a recent liquor license application. CEO Ray Risley tells What Now Phoenix he does not have an opening date for this location but says the company is also working on a new location in Scottsdale after the Tempe site opens. Via 313 is also working on three new locations in Texas and one in Utah. While the company has 14 locations in those two states, this will be the first Via 313 in Arizona.
Founders Brandon and Zane Hunt were born and raised in Detroit. The two opened Via 313 Pizza in 2011 out of a small trailer on East 6th and Waller with the dream of bringing Detroit-style pizza to people from all over. The owners take pride in having studied the best pizza their hometown offers. All of the ingredients used are made with the freshest ingredients. The company’s dough is carefully prepped and then allowed to go through a final, slowed-rising process in their refrigerators for one to two days before it’s used.
“Our steel pans are reminiscent of the automobile parts pans commonly used by mechanics in Detroit,” according to the company’s website. “They’re great at retaining heat, ensuring a crisp bake on all sides. Two types of cheese are layered not only on top of the pizza but around the sides of the pan. This gives the pizza a wonderful crunch and makes each slice delicious all the way to the edge. Our red sauce goes on right before the pizza hits the table, allowing the cheese and dough to get crispy during the bake.”