Phoenix’s newest cafe and roastery, WeBe Coffee, is hoping to open its doors at 15244 N Cave Creek Rd by year’s end, though owner TJ Sutton says they could still be upwards of nine weeks out.
Nevertheless, when it does open, WeBe intends to be an inclusive space, eschewing the hipster pretension that often hangs over specialty coffee shops.
In a statement, Sutton tells What Now Phoenix:
“WeBe Coffee Roasters is all about providing good coffee in good humor. We want to invite any casual coffee drinker to delight in our fun brand, approachable atmosphere, and of course delicious specialty coffee. Most coffee drinkers don’t even know that specialty coffee exists and that coffee can have various flavor profiles that originate from the type of coffee plant, the climate where it’s grown, processing methods of the raw fruit, roast, and brewing method. To them, a cup of joe is just a concoction of hot, bitter, black bean juice that can get them through the workday, but coffee is and can be so much more.
“And for many who have experienced a truly sweet and delicious cup of coffee in a specialty shop, the atmosphere and experience often leave them with a bitter taste in their mouth, feeling like an outsider and someone who is unwelcome or judged for their lack of knowledge about specialty coffee. WeBe Coffee Roasters aims to meet all coffee drinkers where they’re at with absolutely no judgment because at the end of the day, taste is subjective and you should enjoy your coffee the way you want to! We would like to show people that truly excellent coffee does exist and can be experienced every day.”
