First Watch, the Florida-based Daytime Dining concept serving a chef-driven menu of brunch menu items and revolving seasonal specialties, announced it has opened a new restaurant in the Deer Valley neighborhood of Phoenix. The new 3,909-square-foot location, which seats more than 150 people and includes an indoor-outdoor bar connected to a covered patio, is located at 4261 W Thunderbird Rd. and employs approximately 30 team members.
“We planted roots in Phoenix more than three decades and, in that time, we’ve seen brunch become more than just a moment for our customers – it’s now an occasion to come around the table and celebrate the everyday, and that’s what our newest location in Deer Valley is all about,” said Robert Glen, Vice President of Operations in a statement. “Maricopa County has so much to offer as it continues to grow, with plenty of adventure and character that make it a perfect complement to our continually evolving daytime offering. Since 1997, we’ve been privileged to serve our chef-driven menu to our neighbors here and we’re proud to continue deepening our roots locally and bringing more people around our tables for years to come.”
To celebrate the opening of the new Deer Valley location, customers who dine in-restaurant during its first five days in business will receive free coffee with their meal. In addition, the first 120 customers to visit the new restaurant will also receive a custom, reusable travel mug.
First Watch’s menu takes an elevated approach to traditional breakfast, brunch and lunch offerings that are made to order using only the freshest ingredients. Some of its menu items include Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The concept also offers a revolving seasonal menu five times a year, following the sun to source the highest quality ingredients, wherever and whenever they are in season, which has included items like the Crab Avocado Toast, Pumpkin Pancake Breakfast, Elote Mexican Street Corn Hash and Watermelon Wake-Up fresh juice, among many others.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service.
